Create unique decor design for your luxury brand or shop identity

The psychology behind clients buying luxury goods runs deep in the perception, high quality and status that comes with these goods. Luxury brands know this and endeavour to provide exceptional value to their consumers regardless of the product. With a name such as Ateliers Berger by your side, be sure to get the highest quality and luxurious interior design and decoration items to resonate with your brand. Whether you are in home decor, fashion, food or any other type of business, you create a unique setting that highlights its identity. Read on to get inspiration and tips to bring your new luxury business to life.

Focus on minimalism and simplicity

While most people focus on sophistication, luxury often lies in the simplest designs. Use clean and uncluttered visuals that make your message visible. It is worth noting that the minimalistic approach is by no means a lack of creativity : it means that you meticulously select your elements to ensure the ultimate quality.

Most luxury brands have stuck with minimalism in their packaging and store's decoration. A minimalistic design gives sophistication and luxury without trying so hard. With a new luxury collection set even in interior design or home decor fields, ensure every element has a purpose and stays coherent. Elements inspired by nature or materials cans be a good start.

Play around with colours

Colour plays a vital role in every design, making the selection a significant decision. Most luxury brands tend to use subtle or muted colours. You typically find them in black, silver, white and gold, with some finesse elements.

For most businesses, black evokes different emotions, including elegance and luxury. Regardless of the colour you choose for your new brand identity’s decor piece, ensure that it resonates with your project. Experiment with a few options and pair them with typography and new imagery to bring that luxurious look and feel. Settle for the style that makes your collection stand out.

If you are confused about which shade or style to use, reach out to us at Ateliers Berger for expert designer assistance. Our team of talented painters and texture experts will help you find an art balance that will strike the right emotions with your clients.

Incorporate quality imagery

Besides building credibility across your social media channels, high-quality imagery reinforces the luxury experience your clients can expect upon shopping with you. It brings that balance between being luxurious and approachable as a business.

The visuals you select must be as exquisite and elegant as the product they represent. At Ateliers Berger, we know how non-negotiable imagery is in luxury designs and ensure that you get top-tier pieces for your business. We work with talented painters and illustrators who showcase your merchandise to induce a luxurious sense of elegance at your store.

Tell your story

Your business story should tell the motivation for beginning and why you do what you do daily. It should further explain why customers should care and trust your shop over your competitors.

Use your decoration to show your history, including art pieces and all sorts of objects. Take inspiration from your own history and what inspires you daily. When done correctly, the stories are a vital part of your identity, as they bring a connection between you and the consumer. Take them on that journey and let them feel like part of your heritage.

Quality materials and craftsmanship

No luxury brand can qualify as true luxury without using the right materials and processes. At Ateliers Berger, we pride ourselves on hand-crafting all the elements so that your business embodies legitimate luxury. The craftsmanship and artistry ensure all products undergo rigorous processes before they get to the customer’s hands. With this, you can be sure to set a legacy with your clients, as the decor piece collections stand the test of time and can be passed down as heirlooms. All of this strengthens your brand identity out there for furniture, interior, and shop products.

Create that scarcity element

When it comes to luxury brands, the supply should never outgrow the demand. Whether real or perceived by the public, the demand must always be disproportionate. This means that not everyone should be able to afford the designer furniture or shop for exquisite things. Some brands do this by making minimal releases every year, while others have waiting lists for up to six years.

With the small number of designer goods in the market, a luxury brand gains control of the design and quality, thus improving its reputation. Everyone now wants to get a particular article at your shop but cannot get it. It doesn’t matter whether you are in the architecture field or the fashion industry; ensure you create an element of your luxury goods. Make the items seem more valuable by safeguarding your business.

Offer exclusive shopping experiences

Lastly, you must offer exclusive shopping experiences to deliver a more intimate connection with your consumers. This may be the reason most of these high-end furnitures and interior enhancement brands do not offer online shopping, as this increases accessibility to the general masses. With an exclusive shopping experience, it is not just transactional but emotional for your customers.

Trust Ateliers Berger for your store design

Are you ready to develop your luxury brand and get unique decor design? Well, look no further than Ateliers Berger! With more than 20 years of experience in the interior and furniture designing field, we have mastered the art of hand-made decor that aligns with your brand and appeal to your luxury clients. Our team of talented designer experts use innovative and creative practices to meet and surpass your needs for furniture and exceptional items. Contact our team at Ateliers Berger, and let us take care of your project.